Many changes came in 2023, especially in the corporate gifting world. With ever-shifting economic predictions, how at-home and in-office work has changed, and significant shifts towards sustainability, it’s no wonder that the top gifts people enjoy receiving continue to evolve.
Now that we’re kicking off 2024, company gifts and company swag trends are shifting toward a surprising future.
Our gifting experts compiled a list of the top upcoming corporate gift trends to keep on your radar in 2024.
The Top 9 Corporate Gift Trends to Expect in 2024
Corporate Gifting Trend #1: Adding a Personal Touch
In 2023, we noticed a continuing trend towards quality over quantity - and recipients preferring thoughtful, intentional gifts less frequently rather than getting cheap swag more often.
2024, this trend will continue, and there’s a growing desire for thoughtfulness and connection. Adding handwritten notes, custom boxes, and personalized or tactfully decorated items adds significant value to your corporate gift boxes. However, don’t overlook the value of high-quality and long-lasting gifts either.
Ultimately, in 2024, intentionality will beat out cheap and fast solutions every time.
Corporate Gifting Trend #2: Supporting a Bigger Purpose
As we’ve seen in recent years, people are beginning to make more intentional choices about where they spend their dollars. Even with product costs being higher than ever, surveys show that people are still willing to buy and use products from companies whose values align with theirs.
In the corporate gifting space for 2024, this translates to giving gifts with a clear message & value statement and supporting BIOPC companies, women-owned businesses, locally-owned or made, and socially responsible missions that align with your business.
When choosing company gifts, work with our gifting experts to find products from suppliers with a clear mission and vision for making a better future. Some corporate gifting categories we can curate your gifts from are:
Made in USA
Corporate Gifting Trend #3: Non-Alcoholic Drinks & Mocktail Kits
2024 brings the ongoing trend towards a more sober-curious lifestyle. Since non-alcoholic drinks are easier to ship, they’re easy to add to company gift boxes as part of a mocktail kit (or as standalone items).
More bars and restaurants are offering mocktails and non-alcoholic beers, and many predictions for the future are seeing this trend increasing. The online alcohol retailer Drizly found in their 2023 Consumer Trend Report that 45% of respondents to their survey said they're 'extremely likely or likely' to take part in a month-long alcohol-free challenge (such as Dry January or Sober October), which is a significant number.
The data shows that many people desire to practice (or simply try) a more alcohol-free lifestyle, and this is reflected in the corporate gifting trends for 2024.
Corporate Gifting Trend #4: Getting Back to the “Good Ol’ Days” Gifts
The desire for nostalgia and throwback styles of the 90s and early 2000s are trending in a big way, and not just with millennials. Gen Z-ers are also enjoying throwback gifts from those simpler times.
Corporate gift boxes are an excellent opportunity to encompass a fun and nostalgic feeling for your recipients. Our gifting experts will help you curate a memorable gift box filled with happy memories and joy from the good ol’ days.
Corporate Gifting Trend #5: Onsite Gifting or Pop-Up Shop Experiences
Data shows that 2024 will be more about real-life experiences than online shopping. With more people working remotely and an increased desire to connect with coworkers and loved ones in real life, gifting trends reflect that.
People desire more face-to-face connections and community than ever, and this trend should continue throughout 2024. Getting employees together for an all-team retreat or setting up special events throughout the year to support gathering is a great way to encourage these interactions.
Providing onsite gifting or corporate gifting pop-up shops for your team makes these kinds of gatherings even more memorable!
Corporate Gifting Trend #6: Travel & Leisure Gifts
Travel has been increasing yearly since the pandemic ended, and 2024 is trending no differently. People are excited to get out and explore the world, even just get outside more often in their home neighborhoods.
Give corporate gifts that support leisure and travel this year. Cameras, picnic blankets, outdoor gear, binoculars, hammocks, high-quality portable speakers, or branded travel bags are all excellent company gifts to consider giving in 2024.
Corporate Gifting Trend #7: Company Gifts that Support Self-Care
More than ever, people are seeking more balance in their lives. Whether finding a balance between work and life or between family and alone time, people are becoming more aware of the benefits of caring for themselves - mentally and physically.
A few solid corporate gift ideas that support self-care and wellness are recovery tools from Therabody, therapeutic body oils from Wonder Valley, essential oil diffusers from Vitruvi, a Quiet Hours journal set, or comfy loungewear.
Corporate Gifting Trend #8: “Life Outside of Work” Gifts
As mentioned earlier, the theme for 2024 revolves around finding a balance between work and life. This year, gifts that facilitate more quality time with family and friends or company gifts that support non-work-related values will be trending.
Consider giving company gifts this year that are unbranded - or instead, choose to put your logo on the gift box, a card, or custom tissue paper. Give company gifts that facilitate quality time with others, like these National Park playing cards, a classic board game like Scrabble, or a Solo Stove for them to gather around outdoors.
Corporate Gifting Trend #9: Company Gifts that Foster Team Connections
Predictions show a lot of value in using swag and company gifts to build deeper connections between colleagues, clients, and employees. You can utilize corporate gifts to connect remote and in-office workers, reinforce client relationships, and support a healthy company culture through gifts that bond teammates with one another.
Trends are pointing towards the desire for higher-quality swag gifts that support a culture of company and community but make less of an impact on the planet. Consider giving custom branded outerwear or high-quality hats branded with your corporate logo.
As a recap, here are the new corporate gifting trends for 2024: adding a personal touch, supporting a bigger purpose, non-alcoholic drinks or kits, nostalgic gifts, onsite gifting experiences, travel & leisure company gifts, self-care gifts, non-work-related corporate gifts, and teambuilding gifts.
Take the time to curate valuable items for your employees, clients, and partners, and you'll maximize your ROI on corporate gifts. The critical thing to remember is that company gifts should be valuable and memorable to the recipient, so put their needs first. This will ensure your gifts are well-loved and used repeatedly for years to come!
Need advice on where to start on your company swag journey? Connect with one of our gifting experts through our contact page or browse our Buying Guide.