PROJECT OVERVIEW
Brigham Health, in Boston, MA, reached out to Clove & Twine to help fulfill their year-end gift program needs for nearly 3,000 department employees. The department required a unique gift arrangement, where employees could decide which of three high-quality product they would like to receive. Each item had to be branded with the department’s logo, and shipped directly to each recipient’s address with a low likelihood of returned packages to stay within budget.
Brigham Health wanted to recognize its employees for a year of hard work. With nearly 3,000 employees, the department employs a mix of men and women across a variety of roles including physicians, nurses, administrators, patient care staff, educators, and researchers.
THE CHALLENGE
Because of the high number of participants and the different gift choices available, Clove & Twine faced a number of challenges:
- Availability of three unique gifts within budget that represented Brigham Health values accurately
- The ability for all employees to choose their own gift, in a streamlined and organized manner
- The ability for employees to pick their size for clothing items
- Shipping to multiple different locations
- Minimum return shipments, from bounced addresses
THE CLOVE & TWINE METHOD
Clove & Twine addressed these challenges with a streamlined, organized process by:
- Providing a wide selection of high-quality gifts for Brigham Health to select from
- Designing accurate logo placement on the three gifts selected
- Facilitating custom branding on each gift item
- Creating a simple, custom, branded Google Form to send to employees to let them easily input their gift selection (and size request)
- Collecting data from the survey, and collaboratively and securely managing the information and content
- Monitoring the collected information, sort it, answer email questions, and providing general support
- Packaging each item in individual custom boxes, with care and attention to detail
- Fulfilling shipments of each gift to employees from the C&T warehouse
- Managing returned shipments
RESULTS / STATS / CONCLUSION
Clove & Twine met and exceeded expectations according to the requests and needs of Brigham Health. The department was fully satisfied with the results of this project, which included:
- Safe data collection of employees' information
- Three different, high-quality, beautifully branded products to create a unique and valuable experience for each attendee
- A 90.9% response rate by employees to the Google Form
- Excellent customer service, and high response rate
- 0.8% returned packages needing address correction (a huge success)
- Ability to handle a high capacity of orders with unique requirements
- Providing employees with branded gifts that they will use over and over again
