Corporate gifting is valuable for leaving positive and lasting impressions on clients, employees, and partners. However, making the wrong gift choices can do the exact opposite. A poor business decision can impact your company’s reputation, and there are some simple ways to steer clear of some common mistakes.
Bad idea: Giving everyone a similar gift.
Good idea: Being specific whenever possible.
It may be less expensive to order a large quantity of shirts or branded gifts that suit one group of people or another. But even just splitting the cost into two orders will make a difference in reception and appreciation. Some examples: Ordering only men’s sizes in branded clothing items alienates women. Choosing only items appealing to the younger generation will set the older clients or employees apart.
Split gifts into a few different categories that can be used more specifically, rather than making one big order that will be less inclusive. Deciding to pick items using a one-size-fits-all approach means that you consider all recipients as the same rather than unique individuals.
Bad idea: Being downright cheap.
Good idea: Staying within budget.
We’ve heard some pretty ridiculous stories, and even had experiences ourselves of terrible corporate gifts. We’ve heard of companies gifting nail clippers, $10 vouchers to the concession stand at a sporting event, and even $5 gift cards to stores at which nothing is priced at less than $100.
Staying within budget is very different than being cheap. The examples we listed above seem to have been checking “to-do” items off a list, and hoping no one would notice the carelessness. If the purse strings are particularly tight this year, put some extra thought into gifts instead of just picking anything.
Bad idea: Giving useless items.
Good idea: Giving remarkable items.
When was the last time you used a mouse pad, stress ball, or a wall calendar? Money spent on outdated and useless gifts is not only a waste, but a good way to get a bad response. Choosing valuable gifts that people actually use goes much farther than just the gift itself.
At Clove & Twine, we leave the guesswork out of corporate gifting because everything we offer on our site is high-quality and remarkable .
When it comes to giving corporate gifts, leave a good impression by choosing wisely. Keep your focus on items that are high quality and useful to the recipients, and practice thoughtfulness above all else.
Ever gifting thoughtfully,
David
